Think about it for a second. How do you feel when you receive so many marketing emails? Exactly!!
Your subscribers invited you into their inbox, their personal digital space from the chaotic internet, if all you do is spam them with so many emails, you risk losing them.
But if your emails offer the right thing at the right time, you stand a chance of locking them in and cashing in from sales.
So, is email marketing even worth the shot? Absolutely!!!
According to statistics, for every $1 invested in email marketing, there’s a return of $36 on average. And in industries like retail and e-commerce, that number climbs to $45 for every $1 invested.
Your business has the chance to be part of these statistics. All it takes is an email expert who knows how to pair the psychology of connection with marketing strategies for conversion.
WHY WORK WITH ME
I come in handy with months of sleepless nights fueled with passion to perfect my skills in Digital marketing. I started working as a web designer then moved to copywriting where I eventually found balance in Email Marketing – Yes, I’ve been around the block.
Forget about the impersonal, robotic emails that you can clearly tell a sort of AI wrote it. I’m here to help you create scroll stopping subject lines to sales driven emails that will make your audience love you more. Ps, by you, I mean your brand.
From automations that make you money while you sleep to segmentations that align to your client’s journey , I am fluent in creating campaigns that will nurture prospects, turn first buyers into repeat customers and recover lost or abandoned sales.
A welcome gift…
Email Marketing Explained. The Complete Course.
Is email marketing new to you? Well not anymore, you just landed in the right place! I created a course that will guide you through the ins and outs of email marketing. Some of the chapters covered include the importance of a sender’s reputation, how to build effective lists, creating smart segments, setting up email automations and the basics on designing beautiful emails. All the important stuff that will leave you feeling confident while handling your business’ email marketing.
SERVICES
Email Marketing Packages That We Offer
PACKAGE ONE
Welcome Series.
A welcome email is your chance to make a good first impression. A simple thanks for subscribing email or going cold turkey without welcoming your new subscriber is how you lose the lead.
More than 8 out of 10 people open a welcome email, so timing, tone, personalization and clarity matter more than ever. The reader is more attentive right after signing up. This package includes:
- 6 emails flow that educate the subscribers about your brand, build conection and gently nudges them to become customers.
- Copywriting messages that balance storytelling and clarity. Setting a clear purpose for each email.
- Subject lines that are eye catching.
- CTAs that invite the readers to make an action.
- Email designs that guide the human eye using the F pattern, zigzag and inverted triangle.
Timeline: 1 Week
PACKAGE TWO
Promotional & Launch Campaigns.
Think flash sale, new product launch, holiday deals or back in stock.
These emails are all about digital pitches. They don’t have to scream ‘SALE’ to be efffective.
A good promotional campaign is a mix of urgency, design, timing and targeting of the right person. The package includes:
- 5-7 carefully sequenced emails tailoured to your product launch, flashsale or promotional event.
- Subject lines that are clear and benefit first to attract atention.
- Conversational copy that add urgency.
- Compelling CTAs.
- A/B testing to ensure maximum results.
Timeline: 2 Weeks
PACKAGE THREE
Newsletter Campaigns.
These are weekly, bi weekly or monthly emails that you send to your audience to stay at the top of their mind. When done right, they become a ritual your audience looks forwad to.
The best newsletters are not over promotional but rather blend updates, product story telling, education and subtly invite action without being pushy.
The package includes:
- Bi weekly newsletter creation.
- Topic planning and editorial flow.
- Strategically placed visuals.
- Magnetic subject lines and clear CTAs.
Timeline: 4 days
PACKAGE FOUR
Lead Magnet Download.
A lead magnet coud either be a coupon or freebie in form of an educational ebook or guide. It is a free ticket to entice your audience to subscribe to your emails. From the moment they download or redeem the coupon, each email is designed to build trust, spark engagement and naturally guide them towards your brand and offers. The package includes:
- 6 part series designed around your lead magnet.
- Strategic flow that goes beyond just a delivery. Delivery → Brand introduction → Pain points→ Educate → Social proof – Invitation to next step.
- Subject lines that are hard not to open and CTAs that encourage click through rates.
Timeline : 1 week