How To Write an About Me Page For Your Website With Examples

As the Queen of DIY, Do it yourself, I had never quite realized the attention needed when designing a website, especially when it comes down to writing the about me page. 

I mean, where could I go wrong? All I have to do is write about me right? 

Ohh well, that changed the moment I started typing, deleting and rewriting. I’m pretty sure I spent a whole day researching on what to write on an about page, but still struggled to properly put the words together.

Anyway what I’m trying to say is, writing an about me page doesn’t really have to be so complicated. 

Once you figure out the right framework, you should be able to put the thing together in minutes. 

Lucky you, in this post I’ll not only talk about the 9 tips on how to write a high converting about me page, I’ll also share a real example of a dog walker that wants to open a pet walking business. 

I always find it better to explain something in practical rather than just theory. 

9 Tips On Writing A High Converting About Me Page

1. Attention Grabbing Headline. 
2. Subheading with a benefit statement. 
3. Talk about the problem your ideal client faces.
4. Explain what makes your brand stand out.
5. Share information about you that the ideal client actually wants to know and will benefit from. Something that will make them think you’re the one. 
6. Talk about your background and expertise. 
7. Add testimonials or sample portfolios.
8. Time for the fun, human stuff about you.
9. End with a call to action. 

1. Attention Grabbing Headline

A headline is the first thing people see and read. Why would you waste it on a phrase like “ about me, meet the team, or even your name or brand name.” 

Sweep your ideal client off their feet immediately. Let them know who your brand is for and make it clear about highlights they should expect from you.

“ Reliable Dog Walking For Busy Pet Owners” 

Who is this brand for? Busy pet owners. 

What highlight should they expect? Reliable dog walking.

2. Subheading With A Benefit Statement. 

The subheading naturally goes below the heading. It’s the place to explain the clarity about your brand. 

The two questions that you’re answering to your ideal client are: what do you do and why does it matter? 

“ I help busy dog owners make sure their pets get daily walks for a happy and healthy life. ”

The subheading shows the benefit of the brand by clearly stating the service, dog walking , the ideal client’s reality, busy dog owner, and eventually why the service matters, daily walks for a happy and healthier life. 

3. Address the problem.

Effective marketing uses psychology. The section is basically a place to connect to the emotional side of your ideal client. 

Because trust me, at this point they are thinking: are you worth their money, is the time worth it, can they trust you? 

There’s no better way to answer these questions other than writing about how you resonate with them. Show them that you understand what they are going through. 

“ Between the long working hours and everyday home errands that leave you exhausted, finding the energy to walk your dog might feel impossible. 

Then the challenging part comes up when you acknowledge that you need to find help, the right person that will take your pet on daily walks. 

Will they be gentle with my pet? Will they understand my pet’s personality? Are they just doing this for the money or do they also love pets? Will my dog be happy on the walk with a stranger? 

What if I told you I understand exactly how you feel? I also don’t just leave my dogs with just anyone, I call them my fur babies for a reason. 

That’s why when I take a dog for a walk, I focus on providing reliable and attentive care. 

I let them sniff, explore, walk happily, tail swinging is just part of the package.” 

Pointing out the questions and concerns in their mind will not only make them know that you understand their worries but also make them run to pick you. 

And if you’re wondering, yes it’s still  an about me page. You basically explained how you understand their needs without having to talk about yourself. 

4. Explain What Makes Your Brand Stand Out.

It’s surprising how many generic statements are out there that people use to express how they stand out. But the funny part is that those words just do the opposite, they leave them sounding like everyone else.

“ My passion is…I care about … .I love what I do because…. I started this because.”

Sometimes ‘We’ is used in place of the ‘I’. 

There are better ways to show you that stand out and not with the generic sentences. Be specific and you’ll nail it.

“Unlike large dog walking companies, I work with a limited number of clients so every dog gets my full attention. 

During the walks, I share live locations, photos and videos so that you know where your dog is and how their walk is going.

My commitment to safety, quality, and personalized care also sets me apart. 

I make sure your dog enjoys each walk, planned across diverse and stimulating locations that provide new experiences, scents, and environments, hence enhancing their mental and physical well-being.”

5. Share information about you that the ideal client actually wants to know 

Information that will make them say yes you’re the one. They are curious, definitely wanting to find out about the kind of person they’re  trusting their money and goals to. That’s the reason they clicked on your about me page right? 

Give a slice of your personal details, but only the tiny details that benefit them. 

“ I’m always mindful that every dog has a different personality. 

The attentiveness and patience that I give during walks makes me understand if your dog is the type that likes to sniff everything, likes to run, is shy of other dogs, doesn’t like to step on the grass, or gets excited when they see another dog coming ahead.

You don’t have to worry if your dog will have a good time, because oh yes, they will! It’s my thing to charm them.”

The ideal client will definitely feel like their dog will get special attention leaving them comfortable with choosing this business. 

6. Talk about your background and expertise. 

People love credentials. They like knowing that you are qualified about what you’re selling, not just passionate about it. 

They’re most definitely curious to know if they are putting their money into someone that is qualified . Not that you’re just not promising them something with no experience or knowledge. 

“Certification and Expertise 

• Certified in Pet First Aid by the Red Cross
• Extensive training with professional animal behaviorists.
• Familiar with leash manners, nervous dogs, and high-energy pups.
• Focused on safety, routine, and making walks enjoyable.

7. Add testimonials or sample portfolios.

At this point in life, who doesn’t check reviews before buying stuff online? 

Well, based on research, 98% of people check online reviews before purchasing stuff. 

To build trust in your ideal client, you need social proof about yourself, let them see your previous work to believe that you actually deliver.

If you don’t have any, you can always offer free work in exchange for a review (just recommend when starting, or if you’re not a believer of free work, just offer irresistible discounts (50%, 75%, whatever makes you comfortable.)

Another option could be to create a portfolio, sample, dummy project. Record what you do to show proof, create a portfolio of it and be transparent. 

“These walks have been everything for me, my schedule has been tied up lately and finding Liza to walk my dog has been life changing. My highlight is actually the live location and photo updates. Love it!”

8. Time for the fun, human stuff about you.

This is actually optional, but if you like talking about yourself and want to show off your personality then it’s your moment to shine. 

If it helps, this section makes you seem more human, not just a brand behind the screen. 

“Fun fact, I started dog walking as a side hustle as I work from home. I took it as an opportunity to get my steps in.

Whenever I’m not with pets, I’m writing. 

I don’t like my coffee with sugar but a chocolate cake on the side wouldn’t hurt.

I turned my no pet parents into dog lovers after bringing in four dogs at home(different times ofcourse) all during my teen years.”

9. End with a call to action. 

Now that you’ve completed your about me page, it’s time for the call to action. A chance to direct your audience on the page you want them to visit. 

“Trust me  to give your pet a safe, enriching, and truly exclusive walk experience. View Packages~>.”

Conclusion  

As we’ve come to the end, I’m confident this beginner friendly guide to writing an About Page that actually sells should help you finish your website in no time.

Sure you’ve also realized this page isn’t really only about you, nope! People are only clicking on it to see if you have a connection and if you’re the right pick from the competitors.

And what better way is there to do that other than talking about them? But with a reverse psychology technique. Tell them what they want to hear, it’s still true and about you obviously. Just phrased definitely. 

If you’re in need of a Copywriter or help to craft a killer About Me page, please don’t hesitate to CONTACT ME!

I’ll not only craft for you an about page that converts visitors into ideal clients, but I’ll also make sure it sounds like you.